Q Question 1 Scenario 4.14 A provider of cable television service offers free installation for new customers. What promotional tool is the company using?

Q Question 2 Scenario 4.15 A sports drink producer provides all of the timing equipment for a 10-kilometer road race that will raise money for the local hospital. The company also pays for the race T-shirts with the company logo on the back. What promotional tool are they using? Question 3 Scenario 4.16 A sales representative for a medical equipment company sold to a hospital some products that will be used by nurses. She then made appointments to meet with the head nurse of each department. What promotional tool is this company using? Question 4 Scenario 4.17 A credit card company purchases banner ads on Web sites that are visited by people who have the demographic characteristics they are targeting for new credit cards. What promotional tool is this company using?

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